3: Your products and service offering set out with a tiered pricing structure that provides the transformation / solution that your ideal client is looking for.
4: A marketing strategy that enables you to become visible in front of your ideal client and enables you to deliver high value content to them.
5: A marketing strategy that enables you to build credibility and expert positioning in your niche.
6: A marketing and sales strategy that enables you to build business relationships, generate leads and convert these to paying clients. Also a customer experience strategy that enables you to deliver on your promise to your clients and encourages them to come back to work with you / purchase from you over and over again.